Product Box

Product Box is a serious game that invites participants to design a product box to make their ideas concrete and visual. This exercise promotes collaboration and stimulates innovation by allowing teams to materialise their concepts. It is a powerful tool for aligning product vision and engaging stakeholders in a collective creation process.

Walkthrough

1. 1

   Introduction and Objectives

   10 min

   The facilitator presents the concept of the Product Box and explains its objective: to design a box that represents the product or service the team wishes to develop. They emphasise the importance of creativity and collaboration in this exercise. Participants are encouraged to think like marketers and focus on customer benefits.

   Tip — Use concrete examples of famous product boxes to illustrate what is expected.

2. 2

   Team Formation

   5 min

   The facilitator divides the participants into small teams of 4 to 6 people. Each team must choose a product or idea they wish to promote. The facilitator reminds them that each member must contribute and that the goal is to work together to create a shared vision.

   Tip — Ensure that the teams are diverse to encourage a variety of perspectives.

3. 3

   Box Design

   30 min

   Teams begin designing their box. They need to think about key elements: product name, slogan, main features, and customer benefits. The facilitator circulates among the groups to ask stimulating questions and encourage critical thinking.

   Tip — Provide a variety of materials (cardboard, markers, stickers) to stimulate creativity.

4. 4

   Box Presentations

   20 min

   Each team presents their box to the other participants. They must explain their design choices and how their product meets customer needs. The facilitator encourages questions and constructive feedback from the other teams.

   Tip — Encourage dynamic and engaging presentations to capture the audience's attention.

5. 5

   Feedback and Adjustments

   15 min

   After the presentations, teams receive feedback and have the opportunity to discuss possible improvements. The facilitator guides this discussion to ensure it remains constructive and focused on enhancement.

   Tip — Use a structured feedback format like 'Stop, Start, Continue' to guide participants.

6. 6

   Conclusion

   10 min

   The facilitator concludes the workshop by highlighting key learnings and the importance of making ideas tangible. They thank the participants for their creativity and collaboration, and encourage them to apply this approach in their future projects.

   Tip — End with an inspiring quote about innovation to leave a lasting impression.

Variants

• Organise the workshop online using visual collaboration tools like Miro or MURAL.
• Add a time constraint for each step to simulate market pressure.
• Ask teams to create an advertising video for their product in addition to the box.