Product Vision Board

The Product Vision Board is a visual tool that helps teams define and align a product vision on a single page. It clarifies objectives, identifies the target audience, understands needs, and lists key features. This tool facilitates communication and collaboration by making essential information immediately visible.

Walkthrough

1. 1

   Introduction to the Product Vision Board

   10 min

   The facilitator presents the concept of the Product Vision Board and its usefulness. They explain that this tool allows capturing the product vision concisely and visually. Participants are invited to ask questions to ensure they fully understand the purpose of the exercise.

   Tip — Use a concrete example of a Product Vision Board to illustrate your points and make the explanation more tangible.

2. 2

   Define the product objectives

   15 min

   Participants are invited to reflect and discuss the main objectives of the product. The facilitator asks: 'What problems do we want to solve with this product?' Each idea is noted on a post-it and placed in the 'Objectives' section of the board.

   Tip — Encourage participants to be specific and avoid overly vague objectives that could be open to interpretation.

3. 3

   Identify the target audience

   15 min

   The facilitator asks participants to describe the target audience of the product: 'Who are our end users?' Participants discuss and list demographic and behavioural characteristics on post-its, to be placed in the 'Target Audience' section.

   Tip — Use personas to help participants visualise and describe the target audience more accurately.

4. 4

   Explore user needs

   15 min

   Participants identify the needs and expectations of the target audience. The facilitator poses the question: 'What are the unmet needs of our users?' Responses are noted and placed in the 'Needs' section of the board.

   Tip — Encourage empathy by asking participants to put themselves in the users' shoes when identifying needs.

5. 5

   List key features

   15 min

   Participants discuss the necessary features to meet the identified needs. The facilitator asks: 'What features are essential to achieve our objectives?' Each feature is noted on a post-it and placed in the 'Features' section.

   Tip — Remind participants to focus on features that provide the most value to users.

6. 6

   Synthesis and validation

   10 min

   The facilitator guides a review of the completed board, checking for consistency between sections. They ask participants: 'Is the product vision clear and aligned?' Necessary adjustments are made as a group.

   Tip — Ensure that each participant has the opportunity to provide feedback to guarantee collective alignment.

Variants

• Use digital tools like Miro to facilitate the workshop remotely.
• Add a 'Risks' section to anticipate potential obstacles.
• Organise a review session of the Product Vision Board every quarter to adjust the vision according to market changes.