Tomorrow's Headline!

"Tomorrow's Headline!" is a workshop inspired by the innovation game "Product Box". It allows participants to imagine and prioritise the features of a product by focusing on those that deliver the most value. This exercise fosters creativity and collaboration within the team while helping to clarify the product vision.

Walkthrough

1. 1

   Introduction

   10 min

   The facilitator presents the objective of the workshop: to identify and prioritise the features of a product. They explain that participants will create the front page of an imaginary newspaper that highlights the key features of the product. Participants are invited to step into the shoes of journalists who must sell the product through an eye-catching cover.

   Tip — Use a concrete product example to illustrate the concept and help participants envision the exercise.

2. 2

   Group Formation

   5 min

   The facilitator divides participants into small groups of 4 to 5 people. Each group represents a team of journalists. The aim is to encourage collaboration and diversity of ideas within each group.

   Tip — Ensure that each group is composed of individuals from different departments to encourage a cross-functional perspective.

3. 3

   Creating the Front Page

   20 min

   Each group receives a large sheet of paper and markers. They must create the front page of a newspaper showcasing the key features of their product. The facilitator specifies: "Think about what makes your product unique and why readers would want to know more." Groups should include a catchy headline, images, and descriptions of the features.

   Tip — Encourage groups to be creative and use drawings or symbols to illustrate their ideas.

4. 4

   Presentation of Front Pages

   15 min

   Each group presents their front page to the rest of the participants. Other groups listen attentively and take notes on the ideas that seem most interesting or innovative. The facilitator encourages questions and discussions after each presentation.

   Tip — Limit the presentation time to 3 minutes per group to maintain a dynamic pace and allow everyone to express themselves.

5. 5

   Discussion and Prioritisation

   15 min

   After the presentations, the facilitator invites all participants to discuss the features presented. Together, they identify the features that appear most frequently or seem to deliver the most value. The goal is to reach a consensus on the priority features.

   Tip — Use a show of hands to help prioritise features if the group struggles to decide.

6. 6

   Conclusion

   5 min

   The facilitator concludes the workshop by thanking participants for their creativity and collaboration. They summarise the identified priority features and discuss the next steps for integrating these ideas into product development.

   Tip — Take a photo of the created front pages and share them with the team for future reference.

Variants

• Ask groups to create an audio advertisement instead of a newspaper front page.
• Use digital tools to create virtual front pages if the workshop is conducted online.
• Add a time constraint to increase pressure and stimulate creativity.